we are
With over two decades of combined experience in brand management, product development, and go-to-market execution across fashion, beauty, wellness, and lifestyle — our team has engineered the blueprint for successful celebrity venture building.
While countless agencies have attempted to replicate this model and failed, Iconek has quietly become the trusted engine.
We do it all — from concept to product to launch — in one place.
We offer a range of deal structures tailored to fit the vision of each partner, but what never changes is the calibre of a brand we deliver: world-class, built to last, and culturally resonant.
We’re not an agency, and we’re more than consultants. We are business partners — co-founders, brand architects, and strategic operators. We build real businesses with creators at the centre, combining authenticity, equity, and long-term vision with world-class execution.
Fully funded brands, co-funded ventures, or standalone services — we adapt.
We give majority ownership to the creators.
From concept to global launch, all handled in-house for full alignment and speed.
We are a collective of visionary strategists, designers, and storytellers united by a passion for crafting extraordinary brands. Our culture is defined by curiosity, collaboration, and an unwavering commitment to excellence.
We thrive on pushing boundaries, challenging the status quo, and delivering exceptional results for our clients.