AMBELA — AMEBLA —

we embarked on a mission to create jeans that weren't just comfortable or stylish, but both. Jeans that empower you to feel confident and move freely all day long.

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LAUNCHED 2024
After a year of development, analysing over 300 fabric swatches and 30+ body shapes with body positivity superstar Carys Whittaker, we built Ambela from the ground up alongside this influential creator.

Revolutionising denim that works for everyone.

#thefityoushaped

20
markets

Markets already purchasing Ambela Jeans.

30 minutes

Full collection sell out within 30 minutes of launching both drops since our official launch.  

200,000+
community

Over 200,000 community members since our brand announcement 4 months ago  

$10+
million

Pre-valuation value   

Revolutionising Comfort

Denim redefined. We're not just changing the way jeans fit, we're changing how women feel, one perfect piece at a time. one perfect piece at a time.

We believe denim should celebrate every curve. That's why we're revolutionising the industry with a groundbreaking fabric that offers unparalleled stretch without sacrificing the quality and thickness you expect from premium denim. Our mission is to empower women of all shapes and sizes to feel confident and comfortable in their own skin, because true fit shouldn't come at the cost of style.

Ambela denim is a testament to that. We partnered with a leading ethical factory in Turkey to ensure premium quality with a conscience. But the heart of Ambela is #ProjectShape, a groundbreaking initiative where over 26,000 women co-created the perfect fit. We listened, analysed, and translated their desires into data-driven design, eliminating common fit issues and prioritising comfort and confidence. Ambela isn't just denim; it's a thriving community built on collaboration, where your voice shapes the future of fashion.

"Just WOW! FINALLY!!!! the most
perfect fitting/comfy feeling jeans
the ONLY pair of mom jeans that have ever fit me and made me feel confident in anything other than skinny jeans!!!!"

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"My jeans arrived today!!! I've never been able to find a pair of jeans that has fitted me well at all! These fit me perfectly!!! I am so in love never did I ever think I'd ever love a Jean and ever get a pair again. But omg I couldn't be happier!!! I'm soooo pleased!!! sooo beyond happy!! The perfect fit !!"

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